Consumer Insight and Sensory Analysis
Our team include a IFST accredited sensory scientist who can provide consumer insights and sensory analysis services across food and beverage categories. The data provided by our Scottish consumer panel can guide new and existing product development and be used to gain new listings.
Consumer Insight
- Consumer insight provides data on degree of liking, preference and purchasing habits
- Recruitment from our consumer panel database achieve a specific demographic or from a general population
- Questionnaires created in collaboration with clients
- Testing can be carried out in our purpose built sensory suite based at Queen Margaret University, at-home testing or in an product environment
- Consumer panels are used for;
- Benchmarking against competitors
- Determining the success of a reformulation
before going to market - Gathering data on purchasing habits, drivers or
barriers of purchase - Gathering opinions on new innovative products
Sensory Analysis
- Panel members are trained to assess the product objectively
- Investigates similarities/differences between food and drink products
- Sensory analysis is carried out in our purpose built sensory suite based at Queen Margaret University
- A trained panel will noticed change in a sensory profile therefore useful to;
- monitor production batches
- determine if product reformulation was successful
- determine shelf life
- create a sensory profile for the product
- Methodologies include but not limited to;
- Descriptive quantitative analysis
- Time intensity testing
- Discrimination testing
These services can be used commercially and for research purposes
Our team can provide flexible and cost-effective project proposals. To set up a no obligation call please get in touch; HelloSCFDI@qmu.ac.uk
Interested in joining our panel of consumers? Please read over our FAQs and fill in our consumer panel application form.
If you experience any issues or have any further questions please email Consumerpanels@qmu.ac.uk
SCFDI Project Enquiries
Contact SCFDI with a short description of the project you would like our help with.
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